Renewal & Improving the Platform for Amnesty Germany

Amnesty Landing Page on different devices

Amnesty International Germany is the German branch of Amnesty International, a global non-governmental organisation that is committed to promoting and defending human rights. The German section was founded in 1961 and is one of the largest national sections that makes an important contribution to the campaigns and lobbying of Amnesty. The main objective of the project was to enable Amnesty to process millions of petitions and automate marketing in order to increase its reach while meeting the basic requirements for continuous improvement of performance, accessibility and security.

Objectives

Lightly accessible platform.
Strengthening marketing automation
Safety and performance improvement.
SEO

Challenges

Maintaining the operation of the important website in the crucial times.
Very high traffic.

Project management

A very adaptable approach that keeps an eye on customer needs and carries out special measures during campaigns.

A good website is indispensable for Amnesty International as it serves as the most important platform for public awareness, mobilization of supporters and advertising of donations. A well-designed website provides access to information about campaigns, human rights issues and success stories for an organization that is heavily dependent on public engagement and activism. It serves the user as a gateway to participation in petitions, volunteer programs and donations. In addition, a credible and user-friendly online presence creates trust and increases visibility, making it easier to attract new supporters and address younger, technically versed target groups. In view of the digital character of modern lobbying, a strong website is of crucial importance to strengthen the order and effect of Amnesty.

Information on transparency: We took over the project in the summer of 2022 from another agency in the version Drupal 9 and have continuously developed it.